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Singapore, April 2020 – Banyan Tree Holdings, one of the world’s leading independent, multi-branded hospitality groups, marks Earth Day 2020 with the launch of Rooted in Sustainability, its commemorative book traversing the emotional architecture underpinning Banyan Tree’s 25-year sustainability journey. Its story is one of transformation: a promise that became a commitment, turning an idea into an ideal and impacting many lives made better by the organisation’s core philosophy: Embracing the Environment, Empowering People.

Named after one of the most venerated trees in Asia, banyan trees can live for centuries, standing firmly, resilient against time and tide, a symbol of constancy in an ever-changing world. Its vast canopy provides shelter for weary travellers whilst its roots are deeply entrenched in its foundation, holding true to meaningful heritage with the memories of time gone by.

The book highlights not only the journey of Banyan Tree as a company, but the realisation of a concept, which at first is unbeknown to its founders, Executive Chairman Mr Ho Kwon Ping, Senior Vice President Ms Claire Chiang and Senior Vice President Mr Ho Kwon Cjan. Their single-minded ideal became intertwined with their vision for the brand, through an organic process of developing their own values and beliefs: tourism, as a powerful force for driving positive change in this world.

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